현대캐피탈 딜카 브랜드 리뉴얼

Hyundai Capital

현대캐피탈에서 운영하는 '찾아가는 카셰어링' 딜카는 기존의 카셰어링 서비스에, 어디서나 받고 반납하는 '배달'이라는 컨셉을 결합한 카셰어링 서비스입니다. BAT 에서는 딜카의 전반적인 브랜드 리뉴얼 및 가이드라인 제작을 진행하였습니다.

Graphic Renewal Points

 

Three design principles are established to visually express the brand image of the delivery car.

1. A design that leads the user's favor with bright and positive brand tone & manner.
2. Friendly design to help you easily understand and access the various services of Delivery Car.
3. Design imprinted in the user's memory with consistent graphic motifs that integrate the brand.

Brand Logo Renewal

The previous logo was unbalanced and thin in shape, making it difficult to read.
We have enhanced the formative perfection by improving the thickness, balance and center of gravity of the logotype.
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